A Polish newspaper, Gazeta Wyborcza, has found a new innovative way to increase its sales. They began offering a Bollywood DVD every Saturday at a discounted price to its readers, which has resulted in the increase in the sales by about 50, 000 copies.
Bollywood films have been selling like hot cakes in Poland, their favourite star being Shah Rukh Khan. The craze for Bollywood films and SRK started with the release of Kabhi Khushi Kabhie Gham in January 2005. Since then, his films like Kal Ho Naa Ho, Kabhi Alvida Naa Kehna, Dil Se etc. have been topping the list.
One has to buy the weekend issue of the Gazeta Wyborcza and pay an extra of $2.50 in order to take home a Bollywood film with Polish subtitles. Apparently, the coming weekend would see Aamir Khan's Fanaa being given out, the climax of which was shot at the Tatra Mountains in Poland.
JJ Singh, president of the Indo-Polish Chamber of Commerce said that Bollywood is the buzzword in Poland. The craze is so much that a new restaurant named 'Bollywood Lounge' has opened out there, which offers Indian cuisine with a dash of Bollywood dance and music, which apparently has been attracting many customers.
Bollywood is on a rise in Poland and definitely seems like a strong potential market for Hindi films.
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3 years ago
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