IFFCO-TOKIO General Insurance Co. Ltd. (ITGI) is a trusted player in general insurance & has rolled out its new 'Muskurate Raho' ad campaign. The campaign which is titled 'Albert Pinto kyon muskura raha hain' will show Paresh Rawal as Albert Pinto. Known to have a mass appeal amongst all age groups, Paresh Rawal was surely the right choice for the brand.
The deal was managed & co-ordinated by Carving Dreams Entertainment Pvt. Ltd, the media consultants for Paresh Rawal. "Mr. Paresh Rawal has an ability to reach out to the common man. Loved for his recent comic roles, he has achieved a clean image that appeals to the mass and the class alike. We at CDE were convinced that he is an absolute fit for the general insurance brand ITGI and Mr. Rawal instantly agreed to associate with the brand. The audience is bound to like the simply loving Albert Pinto," said a spokesperson from Carving Dreams.
Paresh Rawal will be seen in ITGI's ad film and also in the advertisements of other general insurance products of the company i.e. Motor, Health, Home, etc.
Speaking about the new campaign, NK Kedia, Director (Marketing) IFFCO-TOKIO General Insurance said, "Since IFFCO-TOKIO is a pan-India brand, we wanted to appeal to the masses and Paresh as Albert Pinto was a perfect fit. We are confident that the ad will touch a chord with the people."
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