NEW DELHI: BCCI’s Indian Premier League is all set to make history, once again. School of Business Management, NMIMS, Mumbai has decided to include the event in its MBA syllabus. IPL will be offered as a case study––in one of the electives on sports marketing and finance management––in the second year of the programme.
The school plans to rope in people associated with IPL, starting with a workshop for its faculty, to design the case study. The institute feels it will help students to understand the sports market, auctions, broadcasting, sponsorship, evaluation of contract and sports industry finance.
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3 years ago
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